Embassy of the Czech Republic in Beijing

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Designed & made in China – outdoor and winter sports fashion by Alpine Pro

Despite the winter chill and foggy weather the Czech Embassy changed on 21st January into the fashion house full of colours and chic designs. The Czech company Alpine Pro, based in Jiaxing City in Zhejiang Province, where it designs and manufactures its outdoor and winter sports clothes, prepared in cooperation with the Embassy a three-days´ presentation combined with fashion show for current and future customers, trade partners and media. H. E. Ambassador Libor Sečka opened the event with his speech, expressing full support to one of the main Czech outdoor equipment producers and highlightning the fact that the company invested in China significant amount of money and created not only a factory, but also a design centre.

The company representatives followed by description of its history as well as the importance and tradition of winter sports and outdoor activities in the Czech Republic. Finally, the fashion show started, allowing the Chinese audience to watch and admire the entire new collection for 2013, presented by Chinese models in accordance with Alpine Pro family concept - parents and kids together spending quality time outdoors and having fun.
The rest of the event was dedicated to business-to-business meetings, fitting and examining of the vast fashion collection, ordering and discussing about future cooperation in various Chinese cities. Presentation at the Embassy became an important step to further expansion of Alpine Pro to the Chinese market. Saying that, the Embassy is convinced that follow-up of this successful event will happen soon.