Embassy of the Czech Republic in Copenhagen

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Meeting with the Danish importer of Škoda Auto

Ambassador Jiří Brodský visited the central office of the Danish company Skandinavisk Motor Co. A/S which is the sole representative of the car factory Škoda Auto a.s. in Mladá Boleslav.

Executive Director of the company Henrik Bløm informed the Czech ambassador about the current sale situation of Škoda cars on the Danish market. This year it is expected to achieve the highest level historically with up to 14. 500 vehicles and a total market share of almost 8%. Citigo, Octavia Combi, and Superb Combi belong to the most popular models in Denmark.

The company Skandinavisk Motor Co. A/S´s sales and service network is comprised of 55 dealers in total. The success and marketing position of the label Škoda is confirmed by a recent public opinion poll which shows that the Danes are the most loyal to Škoda cars. The company is also very succesful i Greenland and it is represented on Iceland too.

Škoda auto

During the meeting ambassador Jiří Brodský was interested in the company´s business and marketing strategy and offered the assistance of the Czech Embassy in Copenhagen. He also mentioned that supporting the export of Czech products belongs to the main priorities of the Czech Embassy.

As part of the future cooperation, an interview was arranged with the ambassador for the magazine Škoda Auto which is published in Denmark. It was also arranged that the Czech Embassy will participate in the ceremonial launching of the new model of Fabia in 2014. The ambassador also informed the representative of Skandinavisk Motor that next year he would like to support the commemoration of the 40th anniversary of the Škoda Autoklub DK foundation whose members are owners of Czech Škoda veteran cars in Denmark.

Škoda auto veteran
Meeting with the members of Skoda Autoklub DK management