Exhibition "Baťa – 7 Decades of Success" Opened in Gweru on 1 February 2012
02.02.2012 / 09:30
A unique and complex portrait of the history of the Bata Company in Zimbabwe presents the most famous shoe models, historical posters and numerous photographs.
Only few people know how many fascinating stories does harbour the ubiquitous shoe producer Bata. Thomas Bata’s small-scale family business began in 1894 in Zlin (nowadays Czech Republic) and soon spread world-wide. Bata evolved into a global company serving around one million customers per day in over 60 countries on virtually every continent.
Its Zimbabwe branch was established more than 70 years ago and soon involved three factories in Gweru, Kwekwe, Mutare and countless shops in virtually every Zimbabwean town. However, the universe of Bata in Zimbabwe does not involve merely the manufacturing and marketing of shoes. It branches out into a breathtaking range of social support for employees and their families including hospitals, schools, day-care centers, fire-brigades and other institutions. The exhibition combines the general description of the development of Bata in Czechoslovakia and Zimbabwe together with personal stories of dozens of Czechs who came to this country and, in many cases, spent their whole lives here.
The exhibition organized jointly by the Embassy of the Czech Republic in Harare and the National Museums and Monuments of Zimbabwe was inaugurated on 1st of February 2012 in presence of Pavel Řezáč, Director of the Department for Sub-Saharan Africa of the Ministry of Foreign Affairs of the Czech Republic, Luděk Zahradníček, Head of Mission of the Czech Republic in Harare, Luis Pinto, Managing Director of Bata Shoe Company in Gweru, Godfrey Mahachi, Executive Director of National Monuments and Museums and Norbert Nhutsve, Regional Director of National Monuments and Museums.