The successful promotion was held for the seventh time in a row. This year confirmed the increasing trend of visitors' interest. Roughly seventy people, attended the stand and were able to view and take home promotional materials of the Ministry of Foreign Affairs, CzechTourism and other Czech agencies. The presentation of the Czech spa industry, specific spa facilities as well as the possibilities of health and recreational tourism to the Czech Republic also enjoyed great attention. Thanks to the upcoming Christmas holidays, many were interested in Christmas markets not only in Prague but also in Brno and Ostrava. A significant amount of people who have already visited the Czech Republic are now looking at alternative destinations  in the country such as Brno, Kutná Hora, Ostrava, Olomouc and others.

Yet again, the promotional event was a success as local people appreciated not only the opportunity to receive promotional materials about the Czech Republic, but also the chance to speak with representatives of the Czech Embassy in Dublin.