The aim of the project was to jointly promote the Central European countries – the Czech Republic, Hungary, Poland and Slovakia as attractive tourist destinations and to provide a platform for B2B matching with local tour operators and travel agents. The presentation was attended by more than 80 Malaysian entities who were given the opportunity to make direct business ties with 9 Central European companies during the matchmaking seminar.

The event was opened by the speech of the director of the CzechTourism Foreign Office in Hong Kong Jan Urban. National Tourism Agencies of the Czech Republic, Hungary, Poland and Slovakia then delivered their presentations in order to attract visitors to come to respective V4 countries to enjoy historical monuments and natural beauty. They also presented their portfolio of services towards the incoming tourism.

The highlight of the event was B2B networking with local tour operators and travel agents, who were offered tailor made travel packages by the businesses coming to Kuala Lumpur to present their services, such as Art of Travel, Eastern European Tours, Europe Express & East Europe Travel Service INT’L, ESTEC – DMC Central Europe, Euroguide Coach &Travel, Fashion Arena Prague Outlet, Golden Praha, Incoming and Incentive Tours, KOMPAS Praha.

 Attendees were offered also special rates by Turkish Airlines and Rail Europe – main sponsors of the Roadshow. The Central European atmosphere was supported by traditional dishes prepared by the Renaissance Hotel.

Lenka Tomanová, Embassy of the CR in Kuala Lumpur