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Destination presentation of the Czech Republic in India

Date: 08 October 2018 - 11 October 2018, Venue: New Delhi, Ahmedabad, Mumbai

As part of the realization of the Project for Promotion of Economic Diplomacy (PROPED), to present the destination Czech Republic – Land of Stories, Embassy of the Czech Republic in Delhi in cooperation with Czech Tourist Authority - CzechTourism under the title Czech Republic - Land of Stories took place in India on 8-11 October 2018. Within 4 days, he attended seminars to learn more about the Czech Republic on 400 Indian travel agencies, who had the opportunity to establish direct business cooperation with 8 participating Czech representatives.

Experts from CzechTourism, who undertook the roadshow to India, were this year accompanied by representatives of 8 Czech companies from tourism sector and their Indian representatives - Prague Airport a.s., RegioJet a.s. or travel agency Serendipity Travel. Roadshow also attended representatives of hotels from the Czech Corinthia Hotel Prague and the hotel chain Accor Hotels. DMC's Destination Management Company was represented by Vizit Europe, Eastern Europe Tours and Europamundo Vacations.


Networking event


The roadshow took place in three Indian cities - Delhi, Ahmedabad and Mumbai - from which the majority of tourists arriving in the Czech Republic comes and followes up on a series of events by which the Czech Republic stimulates inbound tourism from India. India is one of the most dynamically growing markets with above-average number of overnight stays and amount of money spent. Taking into account the rapidly growing Indian middle class and the internal potential of the Czech Republic with numerous historical monuments, it is no wonder that inbound tourism is growing at almost 30% a year.

The Czech Republic attracts Indian tourists who usually plan their travels together with the visit of other countries in Central Europe, especially on historical monuments and architecture or spa tourism. One of the main characteristics of inbound tourism is the high concentration of tourists visiting Prague, where 90% of Indian tourists are heading. The aim of the roadshow was to bring the Czech Republic closer not only as a "Prague" destination, but also to support tourism in other regions of Bohemia, Moravia and Silesia. The program, made up of presentations, workshops and B2B meetings, was designed for tourism professionals who co-build products and arrange tours to the Czech Republic. A separate block dedicated to visa issues, networking social evening and a press conference was also included. In addition to the Embassy of the Czech Republic in Delhi, program was attended also by Visa Outsourcing Company VFS Global, whose services can be used by Indian visa applicants already at 16 Visa Collection centres.




The series of seminars co-financed by the financial instrument for the promotion of economic diplomacy PROPED, financed by the Ministry of Foreign Affairs of the Czech Republic and the Ministry of Regional Development of the Czech Republic, undoubtedly further strengthened the awareness of the Czech Republic - the Land of Stories "and stimulated further growth in 2018/2019.


Milan Dostál, Commercial and Economic Counsellor, The Embassy of the Czech Republic in Delhi


Roadshow s CzechTourism