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Brewing Like Czechs Do - Products Exhibition & Business Matchmaking

Business Matchmaking event “Brewing Like Czechs do“ was held successfully during 14:00-17:00 on May 13th, 2021 in Shanghai World Expo Exhibition & Covention Center as part of the Craft Beer China 2021.

There were 10 Czech companies present at the event, Albrecht Brewery, Budvar, Pilsner, PMS, Bohemia Hop, Chmel, Top Hop, Sekado, Cheops and Destila, covering 4 categories in brewing industry: beer, hops, malt and technology.

For the opening part of the event, Mr. Karel Šrol, Consul General of the Czech Republic in Shanghai, delivered a welcoming speech to the guests, followed by video greetings from Mr. Jiří Šrol, Deputy Minister of EU and Foreign Relations Section, Ministry of Agriculture of the Czech Republic . The opening part ended with the presentation made by Great Beer, partner of Bohemia Hop., allowing Chinese consumers to learn more about the rich tradition of Czech hops industry, quality of Czech hops and other reasons which make Czech hops so special and famous worldwide.

During the business matchmaking meeting, Chinese customers showed great interest in Czech’s products, including malt, which was certified for export into the Chinese market just this February, making it a relatively new product on the Chinese market. Pilsner Urquell, Budějovický Budvar and PMS brought Czech beer to the venue for tasting, much to the delight of all visitors and guests.