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New travel season launched in Shanghai


On January 28, 2016, CzechTourism in cooperation with the Consulate General of the Czech Republic in Shanghai organized the seminar and the informal opening of the new season for Chinese travel companies and agencies. The event took place in the Czech brewery and restaurant in Shanghai – Krajanek. Around one hundred of professionals in the tourism industry joined the event.

Mr. Richard Krpač, Consul General of the Czech Republic in Shanghai, informed about the almost exponential increase of the Chinese visitors to the Czech Republic in the last year. According to data provided by the Czech Statistical Office, the number of the Chinese visitors to the Czech Republic reached 229 thousands in the first three quarters of the last year. The total number of the Chinese visitors in 2015 in the country is expected to reach almost 300 thousands of arrivals.

Among participants of the seminars, China Eastern, Hainan Airlines or Ctrip joined the event. China Eastern is expected to launch the direct flight from Shanghai to Prague later this year, which will even increase the number of Chinese visitors to the Czech Republic.

During the year of 2016 several marketing activities are planned by the CzechTourism and Consulate General of the Czech Republic in Shanghai to promote the Czech Republic as an attractive tourism destination in China. Following the success of the Chinese romantic film „Somewhere Only We Know“ (12 mil. spectators) a the TV show „Day Day Up“ of the Hunan TV (100 mil.  spectators), both produced in the Czech Republic, several Chinese film makers and TV crews are planning to make other films and TV shows in the Czech Republic during this year.