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Czech Embassy Partners with Ikon Europubs KK to Present Czech Beer to the Winner of the Sumo Tournament

The tradition of presenting the Czech Sumo Cup together with Czech beer is renewed.

The Czech Sumo Cup has been presented for the last 45 years. The tradition started during the World Exhibit in 1970 in Osaka, where Czech glass was among the highlights presented. The Sumo Cup is made from Czech Crystal Glass in the traditional Czech company Moser.

Part of the tradition is to present the winner with a case of the unique Czech beer, which has not only a rich and deep taste, but also substantial health benefits. Ikon Europubs becomes the partner of the Czech Embassy to provide Budvar beer to the winner.

The history of Budvar goes back to 1895 and its activity directly related to the historical tradition of brewing of beer in České Budějovice which dates back to the 13th century when the town was founded chartered for brewing rights. Ikon began importing in 1995.