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Photo: Hana Brodská
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Pilsner Urquell is entering the Mongolian market

On 20 July, a presentation of Plzensky Prazdroj for Mongolian pubs of all restaurants and bars where the draft Pilsner beer will be distributed was held at the Num Sum Bar in Ulaanbaatar.

Altan Taria has become a distributor of Plzensky Prazdroj in Mongolia, and since June, both bottled and draft Pilsner beer has been available on the Mongolian market. The first two distribution points in Ulaanbaatar were the Num Sum Bar in Marshall Town and the Grand Khaan Irish Pub in the city center. Other places, such as the Cielo Lounge at Galaxy Tower, will soon follow.

That is why Pilsner Urquell ambassador and experienced bartender Tomáš Gejdoš visited Ulaanbaatar to present the philosophy of the world-famous Czech brand dating back to 1842, and to introduce Mongolian bartenders to the correct procedure for drawing and serving beer in a humid, chilled original glass and the necessary three inches of white foam that gradually turns into beer. During the first month, Pilsner beer in Mongolia became a hit and its introduction to the local market is part of the ambition of the Embassy of the Czech Republic to expand the number of Czech companies and Czech brands in Mongolia, focusing on the best known products.

Jiří Brodský, Ambassador of the Czech Republic to Mongolia

Presentation of ambassador Plzeňský Prazdroj with Tomáš Gejdoš

Presentation of ambassador Plzeňský Prazdroj with Tomáš Gejdoš