No wonder that the Representative office of the CzechTourism Agency in Beijing in cooperation with the Embassy is trying to utilize this trend and to support the interest of the Chinese society in visiting the Czech Republic. Through joint efforts we are trying to convince Chinese citizens not only to visit the capital city of Prague and famous spa-town of Karlovy Vary, but also other interesting and beautiful places, to stay in the country for more than just one or two days only or to return to the Czech Republic again for more soon. An interesting and promising part of the tourism sector is connected to participations in congresses, conferences, exhibitions etc., also known under the abbreviation MICE. Therefore on September 11 about two dozens of journalists met at the Embassy with representatives of CzechTourism headquarters and Beijing office, listened to the presentation about the Czech Republic and also used the opportunity to ask various questions of interest. The participants were also invited by the Economic Counsellor of the Embassy, Mr. Petr Vávra, to attend the presentation event (called Czech Export Pearls) about Czech food, drinks and glass on Friday, September 14, at the Embassy. The press conference continued later with a cocktail in the opposite luxury hotel St. Regis, where the participants had beside the opportunity to learn more about the Czech Republic also a chance to win attractive prizes from the lucky draw with the tempting first award – the flight and stay in the Czech Republic provided by the sponsors – LOT aviation company and Mandarin Oriental Group.